Why Do Popcorn and Movies Go Together?

Imagine walking into a movie theater without being greeted by the scent of freshly salted and buttered popcorn. It's hard to believe, but this was the case for decades.

Often tumultuous and ever-evolving, the relationship between popcorn and movie theaters is younger than you may think. So, how did this perfect pairing come to be?

  • 1920s
    Movie theaters refuse to sell popcorn.
  • 1930s
    Popcorn sales are responsible for the survival of theaters during The Great Depression.
  • 1939
    Sugar rationing during World War II reduced the sale of candy and solidified popcorn's place at the movies.
  • 1949
    Oregon state senator tries to ban popcorn at the movies.
  • 1950s
    America's TV boom brings popcorn into the home.
  • 1959
    Jiffy Pop introduces its stove-stop popping pan.
  • 1965
    Orville Redenbacher perfects his unique popcorn hybrid.
  • 1981
    ACT I, the first commercial microwave popcorn, is introduced.
  • 2015
    Orville Redenbacher's distributes 47 million pounds of popcorn to movie theaters annually.

Today, Orville Redenbacher’s exclusive hybrid popcorn is still being popped, and the relationship between popcorn and movie theaters has never been stronger.

So, next time you’re at the movies, take a sniff around. Chances are you’ll smell the familiar scent of salt, butter, and Orville Redenbacher’s popcorn.